Tony Sells and R Brands Wines

8 July 2019

MOREWINE's partnership with Tony Sells from R Brands Wines is significant. Tony was given the accolade of 'Australia’s Best Online Wine Retailer' by Wine Business Magazine in August 2011.

Tony founded his first online wine business in 1999 and was one of the first eCommerce wine sites, not only in Australia but throughout the world; he was at the forefront of the industry. He purchased R Wines (now R Brands) in 2014 and made an amazing start in Australia taking out many awards, medals and high scoring ratings including outpointing Penfolds Grange.

Tony started from a small outlet in Victoria with a small selection of products that grew into a 6000 square metre logistics, warehouse and retail centre. Stocking 100’s of wines Tony changed his product range on a weekly basis with products selling out as quick as they were promoted.
He has over 30 years’ experience in the Australian wine industry and R Brands is Australian family owned and run. With a turnover of hundreds of millions of dollars with R Brands Wines as back up, Tony has joined forces with MOREWINE as he sees no better partner to enter the Asian market with.

In the past R Wines sold millions of bottles, mainly in the USA, where the world’s most renowned wine critic Robert Parker Jr rated these wines up to 100 points, a rarity in wine circles. The portfolio continually scored 90+ ratings from the $15 range right through to the $1000 bottle premiums which are held in some of the world’s best wine cellars, restaurants and wine merchants’ stocks. 


  • "Marquis Philips is the most exciting wine project to emerge from Australia, and perhaps the New World, in the last year.”
  • “This must be the most exciting development that has occurred in the Southern Hemisphere over the last several years. The greatest value wines in existence ... anywhere! "

Tony has a strong philosphy - "Our success is based on trust and service and of course quality wine. We under-promise and over deliver. This is the basis of our business and will continue to be so." He is also involved in philanthropy including charity and fundraising support in Australia and abroad.

We are proud to announce our partnership with Tony and to add this exclusive range of wines to the MOREWINE portfolio.